At a glance
- Client: Coinbase, the cryptocurrency exchange
- Location: One Madison Avenue, Manhattan, New York — 67,200 sq ft across the 24th and 25th floors
- Scope: A café that doubles as an all-hands broadcast stage, eight divisible and single Q-SYS meeting rooms, a divisible training room, four smaller Q-SYS rooms, Logitech Google Meet huddle rooms, Absen all-in-one LED displays, a gallery video wall and building-wide digital signage
- Platform: Google Meet, Q-SYS audio, video and control, Crestron DM NVX for signage distribution
The situation
Coinbase moved its New York office from Hudson Yards to One Madison Avenue in the Flatiron District: 67,200 square feet across two floors, built as an East Coast hub for 1,000 employees. We had already built AV for Coinbase in San Francisco, Mountain View, Seattle and Hudson Yards, and at its Google Meet rooms in Dublin and London.
The brief was not one room type repeated. The 24th floor needed a café that could become an all-hands stage with live cameras and a production switcher. It needed meeting rooms that open into one large space for offsites and split back into two. It needed a training room that does the same, and a gallery wall plus menu boards and lobby signage. The 25th floor needed smaller rooms that just work. Every room had to run Google Meet, because that is what the company runs on.
What made it hard
This was a design-build project inside a new fit-out, coordinated with the general contractor and the interior design firm. Ceiling grid, millwork and data drops were being decided while the AV design was still moving.
The café carried the most risk. A space where people eat lunch also had to deliver a broadcast-quality company meeting: five cameras, a vision mixer, a digital mixing console, wireless microphones, intercom for the crew, and feeds into Google Meet for remote staff. It all had to disappear back into a café afterwards.
How we designed it
One Q-SYS standard for the meeting rooms
Every meeting room on the 24th floor runs on Q-SYS. Each room carries two QSC cameras: an NC-12x80 PTZ on the rear wall for the presenter, and an NC-110 ePTZ above the displays for the table. Video moves over the network with QSC NV-32-H encoders and NV-21-HU decoders at the displays. Each room has a QSC TSC-101-G3 touch panel on the front wall.
Audio comes from Shure MXA920 ceiling arrays, with Shure Microflex Wireless handhelds on MXWAPT access points for presenters. An INOGENI SHARE2U in each rack bridges the room's cameras and audio into the Google Meet compute over USB.
The divisible rooms come in three pairs. Each pair shares one QSC Core 110f, so combining or splitting two rooms is a mode change in software rather than a re-patch. The training room splits the same way, with four ceiling arrays and four PTZ cameras. Two single rooms run on a QSC Core 8 Flex each. The four smaller 25th-floor rooms share a QSC Core Nano, with a QIO-S4 serial interface and a TSC-50-G3 panel in each room.
A café that becomes a broadcast stage
The café runs on its own QSC Core 110f with a QSC CX-Q 8K8 network amplifier. Five QSC NC-12x80 PTZ cameras cover the room, with a camera controller at the production table. A Ross Carbonite CB9 control surface drives the production switcher. A Yamaha DM7C digital console mixes the room on Dante. Shure ULX-D quad receivers carry ten SM58 handhelds and bodypack transmitters.
Program video goes back into Q-SYS through NV-32-H endpoints, so the same feed reaches the café displays, the confidence monitors on Heckler stands and carts, and the Google Meet call. Two Bluetooth-enabled Dante wall plates give the café a wireless audio input. A Clear-Com FreeSpeak II system gives the crew wireless intercom during a live event.
Outside of events, eight large Samsung displays around the café show meeting content, video calls, sports, news, corporate branding and employee recognition for work anniversaries and milestones.
Absen LED, gallery wall and signage
Six Absen Absenicon all-in-one LED displays went in: two X108, two X136 and two X163. A custom Absen gallery wall on the 24th floor runs on NovaStar processing.
Signage content comes from six BrightSign XD235 players and five BOXX APEXX S4 workstations, including the gallery, café stage and menu board sources. All of it moves over fiber on Crestron DM NVX encoder and decoder cards in five DMF-CI-8 chassis, controlled from a Crestron CP4N with a TSW-1070 touch panel. That lets any source reach any screen across both floors. See our digital signage solutions.
Huddle rooms, scheduling and the rest of the floor
Smaller rooms use ten Logitech kits for Google Meet rooms: Rally Bar, Rally Bar Mini, Rally Bar Huddle and MeetUp room solutions, each with a Tap controller. Avocor H-20 interactive displays went in at 65, 75 and 86 inches. Twenty-one Crestron TSS-1070 room scheduling panels sit outside the bookable rooms.
Open areas get background music through JBL Control 23-1 speakers, QSC AD-series ceiling and pendant speakers, and QSC PL-DC26 point-source loudspeakers. A Biamp Qt X 600 sound masking system covers the open office.
Equipment by room type
| Room type | Count | Cameras | Audio | Video and control |
|---|---|---|---|---|
| Café and all-hands stage | 1 | 5 × QSC NC-12x80 | QSC Core 110f, CX-Q 8K8, Yamaha DM7C, Shure ULX-D handhelds and bodypacks | Ross Carbonite CB9, QSC NV-32-H and NV-21 endpoints, confidence monitors |
| Divisible meeting rooms | 3 pairs | NC-12x80 and NC-110 per room | Shure MXA920 ceiling arrays, Shure MXWAPT access points, one QSC Core 110f per pair | NV-32-H, NV-21-HU, TSC-101-G3, INOGENI SHARE2U |
| Single meeting rooms | 2 | NC-12x80 and NC-110 | Shure MXA920, MXWAPT4, QSC Core 8 Flex | NV-32-H, NV-21-HU, TSC-101-G3, INOGENI SHARE2U |
| Divisible training room | 1 | 4 × NC-12x80 | 4 × Shure MXA920, 2 × MXWAPT4, QSC Core 110f | NV-32-H, NV-21-HU, TSC-101-G3, multiviewer |
| 25th-floor meeting rooms | 4 | — | Shared QSC Core Nano | QIO-S4, TSC-50-G3, INOGENI SHARE2U |
| Huddle rooms | — | Logitech Rally Bar, Rally Bar Mini, Rally Bar Huddle, MeetUp | Built into the bar | Logitech Tap, Google Meet |
| Signage and LED | — | — | — | Absenicon X108, X136, X163; BrightSign XD235; Crestron DM NVX over fiber; Crestron CP4N |
| Function | Model |
|---|---|
| Ceiling array microphone, white square | Shure MXA920W-S |
| Ceiling array microphone, black round | Shure MXA920B-R |
| Wireless microphone access points | Shure MXWAPT8 and MXWAPT4 |
| Wireless microphone charging stations | Shure MXWNCS8 and MXWNCS4 |
| Café wireless receivers | Shure ULXD4Q |
| Audio, video and control processor | QSC Core 110f |
| Audio, video and control processor | QSC Core 8 Flex |
| Processor for 25th-floor rooms | QSC Core Nano |
| PTZ camera | QSC NC-12x80 |
| ePTZ camera | QSC NC-110 |
| Network video encoder | QSC NV-32-H |
| Network video decoder | QSC NV-21-HU |
| Touch panel | QSC TSC-101-G3 |
| Café amplifier | QSC CX-Q 8K8 |
| USB bridge to Google Meet compute | INOGENI SHARE2U |
| Café mixing console | Yamaha DM7C |
| Production switcher control | Ross Carbonite CB9 with CBF-113 frame |
| Signage encoder card | Crestron DM-NVX-E30C |
| Signage decoder card | Crestron DM-NVX-D30C |
| Signage control processor | Crestron CP4N |
| Room scheduling panel | Crestron TSS-1070-B-S |
| Signage player | BrightSign XD235 |
| Interactive display, 86-inch | Avocor AVH-8620 |
| Interactive display, 65-inch | Avocor AVH-6520 |
| All-in-one LED displays | Absen Absenicon X108, Absenicon X136, Absenicon X163 |
| Google Meet huddle kits | Logitech Rally Bar, Rally Bar Mini, Rally Bar Huddle and MeetUp kits for Google Meet |
| Sound masking | Qt X 600 |
| Background music speaker | JBL Control 23-1 |
| Crew intercom | Clear-Com FreeSpeak II |
Network and IT
Each room pair gets its own Netgear M4250 AV Line PoE++ switch in its rack. Each pair also gets its own control subnet and a separate Dante subnet. A fault in one pair stays in that pair. The PoE++ budget carries the ceiling arrays, cameras, NV endpoints and touch panels without separate power supplies.
Signage runs on its own Netgear GSM4248PX switches in the 24th-floor equipment room, separate from the meeting rooms. Every networked device is recorded by room, rack and switch in the closeout IP schedule handed to Coinbase IT. That schedule also covers the Dante addressing and the network video endpoints.
The rollout
Each room type was handed over with its own user guide: one for the café, one for the divisible offsite rooms and one for the standard offsite rooms. Staff learn one guide per room type, not per room.
Support from here
Creation Networks continues to support Coinbase rooms in California and Europe through ongoing AV maintenance and support.
The closeout package is what makes that support quick. It holds the equipment list, the IP schedule, the user guides and the warranty documents, along with the Q-SYS and Crestron programming files. A technician on a call can see exactly which Core serves a room and which switch port a camera sits on.
A floor this size drifts out of spec if nobody is watching it. Firmware lands on some Cores and not others. A ceiling array gets bumped during a furniture move. A signage player loses its schedule. Rooms stay identical only when someone compares them on a schedule.
Frequently Asked Questions — Corporate AV Integration With Q-SYS, Google Meet and LED
Answers to the questions IT, facilities and workplace teams ask most often about multi-floor corporate AV builds.
How do divisible conference rooms work on Q-SYS?
At One Madison, each pair of divisible rooms shares one QSC Core 110f, so joining or splitting the rooms is a mode change on the touch panel rather than a re-patch. Each half keeps its own Shure MXA920 ceiling array, QSC NC-12x80 and NC-110 cameras, and TSC-101-G3 panel.
When the wall opens, the Core routes both halves' microphones, cameras and displays into one Google Meet call. When it closes, each room runs on its own again.
Why use two cameras in one meeting room?
The One Madison meeting rooms pair a QSC NC-12x80 PTZ on the rear wall with a QSC NC-110 ePTZ above the displays. The rear camera frames a presenter at the front of the room, and the front camera covers the people at the table.
Q-SYS switches between them, so remote attendees see whoever is talking without anyone driving a camera.
Can a company café double as an all-hands broadcast space?
Yes. The One Madison café runs five QSC NC-12x80 PTZ cameras, a Ross Carbonite CB9 production switcher and a Yamaha DM7C digital mixer, with Shure ULX-D wireless microphones and Clear-Com FreeSpeak II crew intercom. Program video feeds the café displays and the Google Meet call at the same time.
How do remote employees see an in-office all-hands meeting?
At One Madison, the program output from the production switcher goes back into Q-SYS through QSC NV-32-H network video endpoints and from there into Google Meet. Remote staff see the same switched program as the room screens, not a single fixed camera.
Audio follows the same path from the Yamaha DM7C mixer, so remote attendees hear the room mix rather than an echoing ceiling microphone.
What is an all-in-one LED display, and where does it fit in an office?
An all-in-one LED display such as the Absen Absenicon X108, X136 or X163 is a direct-view LED screen with its own processing built in. It installs like a large display rather than a custom video wall. One Madison uses two of each size.
A custom LED wall with external processing, like the 24th-floor gallery wall on NovaStar processors, is the better fit when the size or shape is unusual. Browse our Absen LED displays.
How do you send signage content to screens on two different floors?
At One Madison, sources such as BrightSign XD235 players and BOXX APEXX S4 workstations are encoded onto fiber with Crestron DM-NVX-E30C cards and decoded at each screen. Five DMF-CI-8 chassis hold the cards, and a Crestron CP4N controls routing.
Any source can reach any screen on the 24th or 25th floor, including the café menu boards and the gallery wall.
How should the network be set up for a large Q-SYS deployment?
One Madison gives each room pair its own Netgear M4250 AV Line PoE++ switch, its own control subnet and its own Dante subnet. A fault in one pair stays in that pair, and the PoE++ budget powers ceiling arrays, cameras and video endpoints without extra power supplies.
Signage runs on separate Netgear GSM4248PX switches, and every device is recorded in a closeout IP schedule for IT.
Can one AV standard carry across offices in different cities?
Yes. Coinbase runs Google Meet with Q-SYS and Shure Microflex Wireless in New York and in Europe. Creation Networks has built Coinbase rooms in San Francisco, Mountain View, Seattle, New York, Dublin and London.
A shared standard means one spares pool, one firmware baseline and one set of user guides. Rooms are still sized to each building.
What should a closeout package for a large office AV build include?
At One Madison it includes the equipment list, an IP schedule by room and switch port, separate user guides for each room type, warranty documents and the control programming files. That lets a support technician find any device quickly and replace a product without redesigning the room.
Our AV maintenance and support work starts from that package.
Technology partners on this project
Creation Networks, Inc. — nationwide commercial AV integrator, CTS-D certified, based in Concord, CA and Incline Village, NV. Design, engineering, programming, installation, and support from a single point of contact. Call 888-230-3661 or email sales@creationnetworks.net.
Multi-floor office AV
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