At a glance
- Client: Segment, a customer data platform company
- Location: 11th floor office, San Francisco, California — Large Meeting Room 1103, Large Flex Room 1125, Medium Meeting Room 1102, IT Help Area 1130, four huddle rooms, two small meeting rooms and the open office
- Scope: Eleven spaces in seven space types, from Crestron Mercury CCS-UC-1-AV-PLUS huddle rooms to large rooms built on a Crestron DMPS3-4K-150-C, a Biamp TesiraFORTE DAN VT and a Shure MXA910W ceiling array
- Platform: Zoom Rooms on owner-furnished computers, Crestron DigitalMedia switching, BrightSign signage in the open office
The situation
Segment was fitting out the 11th floor of its San Francisco office, with Skyline Construction as general contractor. The floor had eleven spaces that needed AV, and they did very different jobs, which is common in corporate office AV.
Four huddle rooms and two small meeting rooms needed quick video calls with one display. A medium meeting room and two large rooms needed conference room AV that could handle a full table, a laptop at the table and wireless sharing. An IT help area needed two big screens for walk-up support. The open office needed screens for company content, with no calls at all.
The company already ran its meetings on Zoom Rooms. It supplied its own room computers, iPads for Zoom control and Barco ClickShare units for wireless sharing. Our job was to build every space around that owner-furnished kit.
What made one floor with eleven spaces hard?
The signed proposal was built room type by room type, seven sections in all. Each section had its own equipment list, so no single room design could be copied across the floor.
The owner supplied the parts that ran the calls. The Zoom Rooms computers, the iPads and the ClickShare units were all owner-furnished. We had to mount, wire and switch around equipment we did not buy.
Network cabling was pulled and terminated by others. Our statement of work also left out acoustic treatment and video lighting. So the design had to work in the rooms as built, with the data drops the general contractor provided.
How did we design the room standard?
The statement of work set one rule for the floor. Every conference room would share the same display and control approach, so staff would feel the rooms were equal and could book any of them. The hardware then scaled with the room.
Huddle and small meeting rooms
The four huddle rooms and two small meeting rooms run a Crestron Mercury CCS-UC-1-AV-PLUS tabletop unit with a Huddly GO camera. Mercury handles the microphones, the speaker and the camera, so these huddle room video conferencing setups need no separate DSP. HDMI-CEC turns the display on and switches it, and a handheld remote covers volume and input. Huddle rooms use a Samsung DM55E display. The small rooms step up to a Samsung QB65N on a dual swing-arm mount, with the owner’s room computer mounted nearby.
Large Meeting Room 1103 and Large Flex Room 1125
The two large rooms share one build. A Crestron DMPS3-4K-150-C presentation switcher feeds two Samsung QB75H 75-inch displays. A Logitech Rally Camera sits between them. A Shure MXA910W steerable ceiling array feeds a Biamp TesiraFORTE DAN VT, which has echo cancellation on all 12 inputs. Six JBL Control 26CT ceiling speakers play the room back. With the ceiling microphone and the speakers overhead, the table stays clear.
The switcher auto-selects sources. The Zoom Rooms computer comes first, a laptop at the table second, and ClickShare third, set to sleep after one minute of non-use. Crestron DigitalMedia table connections carry the laptop signal. Tying those rules together is control and DSP programming.
Medium Meeting Room 1102
The medium room uses the same Crestron and Biamp backbone with an MXA910W. Its camera is an Altia Systems PanaCast 2 panoramic unit, which sees the whole table from the wall. Two Samsung DM65E displays and five ceiling speakers finish the room.
IT Help Area and open office
The IT help area has two Samsung QB75H displays side by side, a DMPS3-4K-150-C for up to four sources, and four JBL Control 64P/T pendant speakers. The open office runs two BrightSign XD233 players into two Samsung DM65E screens. That is digital signage for offices, not conferencing, so it carries no camera or microphone.
Our AV design and engineering team drew a functional diagram for each room type, so every room of a type was built the same way.
Equipment by room type
| Room type | Count | Display | Codec / platform | Camera | Audio | Control | Notes |
|---|---|---|---|---|---|---|---|
| Huddle room | 4 | Samsung DM55E 55-inch | Crestron Mercury CCS-UC-1-AV-PLUS | Huddly GO | Built into Mercury | Handheld remote, HDMI-CEC | Wall-plate HDMI below display |
| Small meeting room | 2 | Samsung QB65N 65-inch | Crestron Mercury CCS-UC-1-AV-PLUS | Huddly GO | Built into Mercury | Handheld remote | Dual swing-arm mount; owner room computer |
| Medium meeting room (1102) | 1 | Two Samsung DM65E 65-inch | Zoom Rooms on owner computer | Altia Systems PanaCast 2 | Biamp TesiraFORTE DAN VT, Shure MXA910W, five JBL Control 26CT | Crestron DMPS3-4K-150-C, owner iPad | USB extension to the room computer |
| Large meeting and large flex room (1103, 1125) | 2 | Two Samsung QB75H 75-inch | Zoom Rooms on owner computer | Logitech Rally Camera | Biamp TesiraFORTE DAN VT, Shure MXA910W, six JBL Control 26CT | Crestron DMPS3-4K-150-C, owner iPad | Owner ClickShare; PoE switch per room |
| IT help area (1130) | 1 | Two Samsung QB75H 75-inch | — | — | Four JBL Control 64P/T pendants, Lab Gruppen LUCIA 120/1-70 | Crestron DMPS3-4K-150-C | Up to four sources |
| Open office | 1 | Two Samsung DM65E 65-inch | BrightSign XD233 signage | — | — | — | Cisco SG110-16HP PoE switch |
Parts list
| Function | Model | Qty installed |
|---|---|---|
| Tabletop video system with camera (huddle, small) | Crestron Mercury CCS-UC-1-AV-PLUS with Huddly GO | 6 |
| PTZ camera (large rooms) | Logitech Rally Camera | 2 |
| Panoramic camera (medium room) | Altia Systems PanaCast 2 | 1 |
| DSP with AEC (medium, large rooms) | Biamp TesiraFORTE DAN VT | 3 |
| Steerable ceiling array microphone | Shure MXA910W | 3 |
| Presentation switcher | Crestron DMPS3-4K-150-C | 4 |
| DigitalMedia receiver and room controller | Crestron DM-RMC-4KZ-100-C | 6 |
| DigitalMedia table transmitter | Crestron DM-TX-201-C | 5 |
| Touch panel tabletop kit | Crestron TSW-1060-TTK-B-S | 4 |
| Ceiling speakers | JBL Control 26CT | 17 |
| Pendant speakers (IT help area) | JBL Control 64P/T-WH | 4 |
| 70 V amplifier | Lab Gruppen LUCIA 120/1-70 | 4 |
| 75-inch displays | Samsung QB75H | 6 |
| 65-inch displays | Samsung DM65E (4), Samsung QB65N (2) | 6 |
| 55-inch displays | Samsung DM55E | 4 |
| X-large tilt mounts | Chief XTM1U | 8 |
| Large tilt mounts | Chief LTM1U | 6 |
| Dual swing-arm mounts (small rooms) | Chief TS525TU | 2 |
| Signage players | BrightSign XD233 | 2 |
| PoE switches | Cisco SG110D-08HP (2), Cisco SG110-16HP (1) | 3 |
| Slide-out rotating racks | Middle Atlantic SRSR-2-12 | 4 |
| Furniture rack (change order) | Middle Atlantic RFR-1628BR | 1 |
| Rack power distribution | Middle Atlantic PD-915R | 3 |
| USB extension to room computers | SnapAV B-350-USB2-CATX (1), Binary B-USB3-EXTAAP-20 (3) | 4 |
| Owner-furnished | Zoom Rooms computers, iPads, Barco ClickShare | — |
Network and IT
Network cabling was pulled and terminated by others, and Segment’s IT team supported the network during the project. We supplied the switching the AV needed inside each room.
Each large room has its own Cisco SG110D-08HP eight-port PoE switch. It powers the MXA910W and ties the Tesira, the DMPS3 and the room computer together without leaning on the building network for AV traffic. The open office has a Cisco SG110-16HP for its signage players. The statement of work recommended at least 4 Mbps of synchronous bandwidth per video connection.
Equipment lives in Middle Atlantic SRSR-2-12 slide-out rotating racks in the credenzas, so it can be serviced from the front. A change order added a Middle Atlantic RFR-1628BR furniture rack, two more DM-RMC-4KZ-100-C receivers and another DM-TX-201-C for extra cable runs. Planning that in-room split is part of our AV installation services.
The rollout
We staged the system off site before install. The drawings went through a For Construction set, two revisions and a check set before the crew arrived.
The statement of work planned about three weeks on site, working 6 am to 3 pm. The statement of work called for a commissioning report on every room and staff training on eight tasks: placing and receiving audio and video calls, presenting inside and outside a call, adding an audio call to a video call, and microphone etiquette.
The system carried a one-year warranty on parts and labor. Rooms like these drift out of spec when nobody checks them, which is what our AV maintenance and support plans are for.
Frequently Asked Questions — Conference Room AV Across a Tech Office Floor
Answers to the questions IT managers and workplace teams ask most often about fitting huddle rooms, conference rooms, support areas and signage on one floor.
Do huddle rooms need the same equipment as a large conference room?
No: on Segment’s San Francisco floor, Creation Networks gave the four huddle rooms a Crestron Mercury CCS-UC-1-AV-PLUS tabletop unit with a Huddly GO camera and one 55-inch display, while the large rooms got a Biamp TesiraFORTE DAN VT, a Shure MXA910W ceiling array and a Logitech Rally Camera.
Mercury carries its own microphones and speaker, so a huddle room needs no DSP, amplifier or rack. The large rooms seat a full table, so they need ceiling pickup and a separate processor to keep far-end audio clear.
Why give every conference room on a floor the same control approach?
A shared approach makes rooms feel equal: Segment’s statement of work set one display and control approach for all conference rooms, so staff learn the system once, trust any room they book, and the hardware behind it can still scale from a Mercury tabletop unit to a Crestron DMPS3-4K-150-C.
In the Zoom rooms, owner-furnished iPads run the Zoom Rooms controller. In the Mercury rooms, HDMI-CEC wakes the display and a handheld remote covers volume and input.
When does a panoramic camera make sense in a meeting room?
A panoramic camera suits a mid-size room where one wall-mounted view must cover the whole table: in Segment’s Medium Meeting Room 1102, Creation Networks mounted an Altia Systems PanaCast 2 on an adjustable wall mount, feeding the owner’s Zoom Rooms computer over a USB extender.
The two large rooms use a Logitech Rally Camera instead, a PTZ camera with more zoom for longer tables. Both room types share the same Biamp and Shure audio backbone.
Can an integrator build Zoom Rooms around computers and ClickShare units the company already owns?
Yes: at Segment, the Zoom Rooms computers, iPads and Barco ClickShare units were owner-furnished, and Creation Networks built the switching, audio, cameras, mounts and displays around them, including Tryten mounts for the computers and USB extenders to reach the cameras.
The statement of work required all owner-furnished equipment to be on site and working before integration. That keeps the schedule intact when the room depends on kit the integrator did not buy.
How does automatic source switching work in a Zoom conference room?
In Segment’s larger rooms, the Crestron DMPS3-4K-150-C is set to auto-switch with a fixed priority: the Zoom Rooms computer first, a laptop at the table second, and Barco ClickShare third, with ClickShare set to sleep after one minute without use.
People sit down and present without choosing an input. The table laptop signal reaches the switcher over a Crestron DM-TX-201-C transmitter.
Who runs the network cabling on an office AV fit-out?
On Segment’s 11th floor, network cables were pulled and terminated by others, and Segment’s IT team supported the network during the project, while Creation Networks supplied the AV-specific cabling, the DigitalMedia runs and the PoE switches that sit inside the rooms.
Splitting the work this way keeps building data under the general contractor and IT. The statement of work listed it as a site requirement, so every drop was live before our crew arrived.
Why put a separate PoE switch in each large conference room?
A local switch keeps room traffic contained: each of Segment’s large rooms has its own Cisco SG110D-08HP eight-port PoE switch, which powers the Shure MXA910W ceiling array and links the Tesira DSP, the DMPS3 switcher and the room computer.
The open office has a Cisco SG110-16HP for its BrightSign players. The statement of work also recommended at least 4 Mbps synchronous bandwidth per video connection for call quality.
How long does AV installation take on a full office floor?
Segment’s statement of work planned about three weeks on site for eleven spaces, with crews working 6 am to 3 pm, after Creation Networks staged the whole system off site so rooms arrived pre-built and tested rather than assembled from boxes on the floor.
The drawings went through a For Construction set, two revisions and a check set first. That kept field changes to a minimum once the crew started.
What training do staff get when new meeting rooms are handed over?
Segment’s statement of work listed eight training tasks: placing and receiving audio calls, placing and receiving video calls, presenting outside a call, presenting inside a call, adding an audio call to a video call, and proper microphone etiquette, delivered after a commissioning report on each room.
The system carried a one-year warranty on parts and labor, with a seven-day grace period after completion to report problems.
What does digital signage in an open office need?
Very little conferencing hardware: Segment’s open office runs two BrightSign XD233 4K players into two Samsung DM65E 65-inch displays on Chief LTM1U tilt mounts, with a Cisco SG110-16HP PoE switch, and no camera, microphone or room computer at all.
The screens show company content to people walking past. Keeping them off the meeting-room standard keeps the signage simple to run.
How is AV set up for an IT help desk area?
Segment’s IT Help Area 1130 has two Samsung QB75H 75-inch displays side by side, a Crestron DMPS3-4K-150-C that handles up to four sources, and four JBL Control 64P/T pendant speakers on a Lab Gruppen LUCIA 120/1-70 amplifier.
It is built for walk-up support, not seated meetings. Staff share a laptop or a ClickShare stream to the screens.
Technology partners on this project
Creation Networks, Inc. — nationwide commercial AV integrator, CTS-D certified, based in Concord, CA and Incline Village, NV. Design, engineering, programming, installation, and support from a single point of contact. Call 888-230-3661 or email sales@creationnetworks.net.
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