- Client: Roku, Inc. (streaming media platform)
- Location: 114 West 41st Street, 7th Floor, New York, NY — one of several offices on the same standard
- Scope: A three-tier conference room standard — small, medium, and large — across a full office floor
- Platform: Altia PanaCast and Huddly cameras, Crestron DM Lite, Shure table microphone array
- Timeline: Design finalized November
Background
Roku is the streaming media company behind the Roku streaming player and Roku OS, with offices across the country supporting a fast-growing platform business. The New York build documented here is one piece of a genuinely substantial, multi-location relationship: the same three-tier conference room standard was also deployed at Roku's Austin office at Stonebridge Plaza, at demo huddle rooms inside Roku's Los Gatos, CA headquarters, and at a Los Angeles location — one design, replicated across the company's real estate footprint rather than reinvented site by site.
The situation
Roku needed its NYC floor built out with three distinct room tiers: three Small Conference Rooms, four Medium Conference Rooms, and one Large Conference Room, each with its own camera, control, and audio approach appropriate to its size — plus a full drawing package (elevations, floor plan, reflected ceiling plan, and connection diagrams) and on-site commissioning completed before the office's move-in date.
What made it hard
Three room tiers on one floor means three separate camera and control decisions, not one design copied at different scales. A small huddle-style room and a large conference room with a table microphone array have almost nothing in common in terms of what they need — and getting the commissioning finished before move-in meant the whole floor's rooms had to be ready at once, not phased in room by room after people were already working there.
How we designed it
The Small Conference Rooms ran on Altia Systems PanaCast 2 panoramic cameras with iPad mini control mounted on Heckler Design stands — a compact, self-contained setup for the smallest rooms. Medium Conference Rooms stepped up to a Huddly GO camera on an adjustable wall mount, paired with a Crestron HD-TX/RX-101-C-E DM Lite HDMI-over-CATx extender pair for signal distribution to a larger display.
The Large Conference Room ran the floor's most capable standard: an AVer CAM540 professional PTZ camera, a Shure MXA310 table array microphone paired with a Shure P300 IntelliMix audio conferencing processor, a Cisco PoE switch, an Extron Cable Cubby 500 for tabletop connectivity, and eight Crestron SAROS in-ceiling speakers driven by a Lab Gruppen commercial power amplifier — a genuine step up from the smaller rooms, appropriate for the room that carries the most weight on the floor.
Equipment by room tier
| Room type | Camera | Control | Audio |
|---|---|---|---|
| Small Conference (x3) | Altia PanaCast 2 | iPad mini on Heckler stand | OFE tabletop speakerphone |
| Medium Conference (x4) | Huddly GO | iPad mini, Crestron DM Lite extenders | OFE tabletop speakerphone |
| Large Conference (x1) | AVer CAM540 | iPad mini | Shure MXA310 + P300, 8x SAROS ceiling speakers |
Network and IT
Each room ran on a Dell OptiPlex 7050 Micro PC mounted directly to the display via VESA bracket, keeping the compute hardware out of sight rather than sitting on the table or floor. The Large Conference Room added a dedicated Cisco SG110D-08HP PoE switch for its more extensive equipment list.
The rollout
The design package was finalized in November 2018, scoped to include two full days of programming and commissioning plus on-site work completed ahead of the office's move-in date — the whole floor's rooms brought online together rather than staged room by room after occupancy began. The same standard traveled with Roku to its other offices: Austin's Stonebridge Plaza location, dedicated demo huddle rooms at the Los Gatos headquarters, and a Los Angeles office all ran variations of the same three-tier design, evidence of a relationship that extended well past a single office build.
Do all the conference rooms on one floor need the same camera and control setup?
No — Roku's NYC floor ran three distinct standards: a simple panoramic camera and iPad control in small rooms, a step up to a dedicated camera and signal extender in medium rooms, and a full PTZ camera with a table microphone array in the one large conference room.
Why would a large conference room need a table microphone array instead of a single tabletop speakerphone?
Roku's Large Conference Room used a Shure MXA310 table array with a dedicated IntelliMix processor, giving the room's larger table full-surface pickup rather than relying on a single centralized speakerphone that smaller rooms could get away with.
Can a full floor of conference rooms be commissioned before employees move in?
Yes — Roku's design package specifically scoped on-site commissioning to finish before the office's move-in date, so every room on the floor was working from day one rather than being finished room by room after people had already started using the space.
Does Roku use the same conference room standard across all its offices?
Largely, yes — the same three-tier small/medium/large conference room design built in New York was also deployed at Roku's Austin office, its Los Gatos headquarters demo rooms, and a Los Angeles location, rather than each office getting a one-off design.
Technology partners on this project
Creation Networks, Inc. — nationwide commercial AV integrator, CTS-D certified, based in Concord, CA and Incline Village, NV. Design, engineering, programming, installation, and support from a single point of contact since 2006. Call 888-230-3661 or email sales@creationnetworks.net.
Multi-tier office AV
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