Project Overview
Creation Networks designed and installed a complete audiovisual system for the RIVIAN Showroom at 340 Fell Street, San Francisco. This premium electric vehicle showroom required a modern, immersive AV experience to showcase RIVIAN’s luxury adventure vehicles. Working within the architectural space, our team delivered a tailored AV solution featuring digital signage, audio distribution, conferencing capabilities, and centralized control — all seamlessly integrated to enhance the customer journey and brand presentation.
PROJECT NAME
RIVIAN Showroom Fell St.
LOCATION
San Francisco, CA
SIZE
11,000 SF
CHALLENGE
RIVIAN needed a high-impact AV system for their flagship San Francisco showroom that would:
- Deliver stunning 4K digital signage to highlight vehicle features and lifestyle content.
- Provide clear, powerful background music and audio throughout retail and presentation areas.
- Support flexible video playback and potential live demonstrations or virtual consultations.
- Maintain a clean, minimalist aesthetic consistent with RIVIAN’s premium brand.
- Offer reliable, easy-to-operate technology with minimal staff intervention.
- Integrate future-proof infrastructure for evolving showroom technology needs.
THE SOLUTION
Creation Networks provided end-to-end AV design, engineering, programming, integration, and installation for the RIVIAN Fell Street showroom. From custom rack build-out to speaker placement and system commissioning, we created an elegant, high-performance solution optimized for a dynamic retail environment. Our team also delivered comprehensive QSC programming and ongoing support.
THE TECHNOLOGY
Digital Signage & Displays
- Planar SLM432-T 43" professional signage displays (3 units) for eye-catching vehicle and brand content.
- Planar SLM652 65" display in the small conference room for client presentations.
- BrightSign XD235 players with 64GB SD cards and Mvix Core Flex Perpetual CMS licenses for reliable, scheduled 4K content playback.
- Low-profile fixed mounts and professional cabling for a clean installation.
Audio System – QSC
- Q-SYS Core 8 DSP for advanced audio processing and routing.
- LEA CS354-G amplifier powering the distributed audio.
- QSC AD-S8T beam-mounted / ceiling speakers (9 units) and JBL 24CT in-ceiling speakers for uniform, high-quality sound coverage.
- QSC TSC70-G3 7" touch screen controllers for intuitive zone control and system management.
Video Distribution & Infrastructure
- Crestron DM-TX-4KZ-302-C transmitter and DM-RMC-4KZ-100-C receiver for pristine 4K HDMI extension.
- Extron and Liberty AV HDMI cables, adapters, and patch cables.
- Christie DWU960ST-iS short-throw projector with Chief mounting kit for dynamic vehicle presentations.
- Full AV rack solution including Middle Atlantic DWR-10-17PD pivoting wall rack, Furman power conditioning, and custom accessories.
Additional Components
- Rockbot music player and subscription for branded background audio.
- Lilliput rack monitor for system monitoring.
- Comprehensive power, data, and control infrastructure.
RESULTS
The RIVIAN Showroom at 340 Fell Street now features a sophisticated, reliable AV environment that perfectly complements the luxury vehicle experience. Key outcomes include:
- Immersive customer engagement through vibrant digital signage and crystal-clear audio.
- Simplified daily operations with intuitive QSC touch-screen control and automated BrightSign content management.
- Professional presentation capabilities in meeting and demo areas.
- Scalable, future-ready infrastructure supporting RIVIAN’s evolving showroom technology strategy.
Creation Networks continues to provide ongoing support and maintenance to ensure maximum uptime and performance.
“Creation Networks transformed our Fell Street showroom with a clean, powerful AV system that elevates the RIVIAN brand experience. The digital signage and audio are flawless.” – RIVIAN Facilities & Experience Team
NEXT STEPS
Creation Networks is a premier audiovisual systems integrator specializing in high-end retail, showroom, and corporate environments. With expertise in QSC, Crestron, Planar, BrightSign, Christie, and more, we deliver turnkey AV solutions backed by expert design, programming, and long-term support.
Ready to elevate your showroom or retail space? Explore more AV case studies or request a consultation today: Case Studies | creationnetworks.net
Project completed 2025 – 340 Fell Street, San Francisco
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