Auracast Broadcast Bluetooth Technology

Q: What does a nationwide AV integrator actually manage?

A nationwide AV integrator manages the full lifecycle across every site: technology standards, site surveys, engineering documentation, procurement, installation, commissioning, and ongoing support — not just equipment sales.

Q: How is a nationwide rollout different from a single-site AV project?

A single-site project designs for one room's conditions. A nationwide rollout defines approved room archetypes (huddle, conference, boardroom, training, etc.) that get applied consistently, with documented exceptions for site-specific constraints like room size or network policy.

Q: Do all rooms need identical equipment?

No. Standardization applies at the archetype level — a small huddle room and a large boardroom should follow different technology packages, but each package should be repeatable across every site that fits that archetype.

Q: Why does network readiness matter for AV projects?

AV-over-IP video, conferencing appliances, control processors, and digital signage all run as networked devices. Without early planning for VLANs, PoE budgets, and security policy, a well-specified system can still underperform once it's installed.

Q: What happens after installation?

Commissioning tests the system under real conditions — video routing, mic pickup, DSP tuning, and conferencing workflows — before handoff. After that, ongoing support (monitoring, maintenance, escalation) keeps performance consistent as firmware, platforms, and room use evolve.

Auracast™ broadcast audio is a new Bluetooth® capability that will deliver life-changing audio experiences. It will let you share your audio, unmute your world, and hear your best, enhancing the way you engage with others and the world around you.

Two girls enjoying music with headphones, featuring AURACAST branding.

New Auracast audio experiences

Auracast™ broadcast audio will enable new audio experiences
that will help your world sound better.

Share your audio

Auracast™ broadcast audio will let you invite others to share in your audio experience, bringing us closer together.

Three individuals exercising on treadmills from the back view.

Unmute your world

Auracast™ broadcast audio will enable you to fully enjoy televisions in public spaces, unmuting what was once silent and creating a more complete watching experience.

Man in a brown sweater, viewed from the back, arms crossed.

Hear your best

Auracast™ broadcast audio will allow you to hear your best in the places you go and is expected to become the next generation assistive listening technology, improving audio accessibility and promoting better living through better hearing.

Introducing Auracast™ broadcast audio

Join in, intuitively

Joining an Auracast™ broadcast will be as easy as 1, 2, or 3.

1. Searching

One way to find and join an Auracast™ broadcast will feel very similar to how you search for and connect to Wi-Fi networks today.

2. Scanning

A simple scan of a QR code will allow you to join an Auracast™ broadcast effortlessly.

3. Tapping

A tap is now all it takes to pay. In much the same way, tap-to-hear could make access to Auracast™ broadcasts quick and easy.

The Auracast™ Experience goes global

The Auracast™ Experience is a series of immersive exhibits that allow visitors to experience a day in a life with Auracast™ broadcast audio.

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While current assistive listening systems, such as inductive loops, have been providing great benefit to people with hearing loss, they suffer from a number of challenges that have limited their deployment, including poor quality, high cost, and lack of privacy. Auracast™ broadcast audio is well positioned to become an advanced, new assistive listening system that will be significantly easier and lower cost to deploy while offering higher audio quality and greater privacy, improving audio accessibility and promoting better living through better hearing.