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Sony BRAVIA XR A95L – 77" 4K QD-OLED Professional Display

Regular price $4,999.00
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Sony  |  SKU: XR77A95L

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Product Overview

The Sony BRAVIA XR A95L is a 77-inch QD-OLED professional display built for image-critical commercial spaces such as executive boardrooms, briefing centers, and broadcast environments. Powered by the Cognitive Processor XR and a Quantum Dot OLED panel, this 4K HDR professional display delivers reference-grade color accuracy and per-pixel contrast that conventional LED signage cannot match. With Google TV, four HDMI 2.1 inputs, and Acoustic Surface Audio+, the 77-inch QD-OLED commercial display integrates cleanly into modern AV systems where picture quality is the priority. It is best specified for premium, intermittent-use rooms rather than continuous 24/7 digital signage.

Product Description

Sony BRAVIA XR A95L 77-inch QD-OLED professional display

The A95L pairs a 77-inch (76.7" viewable) Quantum Dot OLED panel with Sony’s Cognitive Processor XR to render every on-screen element with lifelike depth, making it well suited to executive briefing rooms, premium conference rooms, and house-of-worship stages where audiences sit close to the screen. Self-illuminating pixels produce absolute black while XR Triluminos Max expands color volume, so detailed slides, data visualizations, and 4K video stay sharp and saturated. Four HDMI 2.1 inputs with eARC, ATSC 3.0 tuning, built-in Wi-Fi, and Gigabit Ethernet give AV integrators flexible source connectivity for this 4K HDR professional display with Google TV. The Google TV platform supports app-based content and casting, while Acoustic Surface Audio+ turns the panel into the speaker for clear dialogue without an external bar. A 300 x 300 mm VESA pattern allows standard flat-wall or recessed mounting in millwork. Because the A95L is a BRAVIA XR-class OLED rather than a 24/7-rated signage panel, it is the right large-format OLED display for executive briefing rooms with intermittent daily use, and pairs well with other Sony professional displays for multi-room standardization across your commercial display fleet.

Key Features

  • QD-OLED Panel — Quantum Dot OLED delivers wider color volume and higher brightness than conventional OLED for vivid, accurate images.
  • Cognitive Processor XR — Sony’s flagship processor cross-analyzes content to optimize contrast, color, and clarity in real time.
  • Native 4K HDR — 3840 x 2160 resolution with HDR10, HLG, and Dolby Vision support for studio-accurate playback.
  • HDMI 2.1 Connectivity — Four HDMI 2.1 inputs with eARC support 4K/120 sources and simplify AV switching and audio return.
  • Acoustic Surface Audio+ — Actuators vibrate the screen itself to project sound directly from the image for clearer speech.
  • Google TV Platform — Built-in apps, casting, and voice control deliver content without external media players.
  • 120 Hz with XR OLED Motion — Smooth, judder-free motion for video, live feeds, and fast-moving presentation content.
  • VESA 300 x 300 Mounting — Standard pattern for flat-wall, recessed, or articulating commercial mounts.

Typical Applications

  • Executive boardroom — reference-grade image quality for high-stakes presentations and video calls.
  • Conference room — sharp 4K detail for data review, design collaboration, and content sharing.
  • Broadcast studio — accurate color for on-set monitoring and set backdrops.
  • House of worship — deep contrast and wide viewing angles for close-seated congregations.
  • Multi-purpose room — premium picture for mixed presentation and media playback.

Technical Specifications

Panel Type QD-OLED (Quantum Dot OLED)
Screen Size 77" class (76.7" diagonal)
Resolution 3840 x 2160 (4K UHD)
Picture Processor Cognitive Processor XR
HDR Formats HDR10, HLG, Dolby Vision
Refresh Rate 120 Hz
Motion Technology XR OLED Motion
Smart Platform Google TV
HDMI Inputs 4 (all HDMI 2.1), eARC/ARC
USB Ports 2
Network Built-in Wi-Fi, Gigabit Ethernet, Bluetooth 5.2
Tuner ATSC 3.0 (NextGen TV)
Audio Acoustic Surface Audio+ (front-firing)
VESA Mount 300 x 300 mm
Dimensions (with stand) 67.62"W x 40.37"H x 16.25"D
Weight 81.3 lb with stand / 77.6 lb without
Model XR77A95L (2023)

Competitor Comparison

Criterion Sony A95L (XR77A95L) LG OLED77G3 Samsung QN77S90C
Panel technology QD-OLED for the widest color volume WOLED with Micro Lens Array for high peak brightness QD-OLED, similar panel generation to the Sony
Processor Cognitive Processor XR, strong upscaling of mixed-resolution sources Alpha 9 AI Gen6 Neural Quantum Processor 4K
Color saturation Highest of the three; benefits from calibration for reference accuracy Strong, slightly narrower than QD-OLED Very strong, close to the A95L
Built-in audio Acoustic Surface Audio+ drives sound from the panel for clearer dialogue Conventional down-firing speaker array Conventional speaker array
HDMI 2.1 4 ports, 4K/120, VRR, ALLM 4 ports, 4K/120 4 ports, 4K/120
Install profile Components in the chassis; deeper but self-contained Gallery flush-mount design Ultra-thin panel with separate One Connect box
Best fit Image-critical boardrooms and broadcast where color fidelity leads Bright rooms needing maximum highlight punch Thin-profile installs where the connect box can be hidden

Frequently Asked Questions

Is the A95L a 24/7 commercial-rated display?
No. It is a BRAVIA XR-class OLED intended for premium, intermittent-use rooms such as boardrooms and briefing centers. For continuous digital signage, specify a Sony BZ-series professional display instead.

How does it mount?
It uses a standard 300 x 300 mm VESA pattern, compatible with commercial flat-wall, recessed, and articulating mounts. Plan for 81 lb with the stand removed.

How do we integrate it into an AV control system?
Connect sources over the four HDMI 2.1 inputs with eARC for audio return. The display supports IP and HDMI-CEC control over the network; it does not include an RS-232 serial port, so control should be designed around IP or IR.

Does it support 4K/120 and Dolby Vision?
Yes. All four HDMI 2.1 ports handle 4K/120 with VRR and ALLM, and the panel decodes Dolby Vision, HDR10, and HLG.

What warranty and support are included?
The A95L carries Sony’s manufacturer warranty. Creation Networks provides procurement, volume pricing, and integration support—request a quote for project quantities.

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