Planar LO552 55" LookThru Transparent OLED Display - 998-1483-00

Product Overview

The Planar LO552 is a 55-inch transparent OLED display engineered for retail merchandising, museum exhibits, and architectural installations where see-through digital content is the defining design intent. As a Planar transparent OLED display, the LO552 achieves 38% light transmissivity, allowing viewers to see through the active display area while dynamic content plays across the 1920 x 1080 AMOLED panel. With 120% NTSC color gamut, sub-millisecond response time, and over 100,000:1 contrast ratio, it delivers visual performance that conventional backlit LCD displays cannot replicate in transparent applications. Planar ERO-OLED technology using Corning Gorilla Glass provides the durability required for public-facing deployments.

Product Description

Unlike conventional commercial displays that block the view behind the screen, the LO552 uses OLED self-emitting pixels to render content on a glass surface that remains visually permeable. Content appears to float in space in front of whatever is behind the display — merchandise, exhibits, architectural features, or simply the environment. This characteristic enables product storytelling experiences in retail that are not achievable with any opaque display technology. The 38% transmissivity is sufficient for viewers to clearly see objects placed behind the display while still rendering high-contrast content at the surface. At 120Hz frame rate with sub-1ms response time, the LO552 handles motion-heavy content without blur artifacts. The electronics box is positioned at a 90-degree angle to the panel, enabling clean installations in table-mount, ceiling-mount, wall-mount, and tiled video wall configurations. Planar ERO-OLED with Corning Gorilla Glass protects the panel from the incidental contact common in retail and museum environments.

Key Features

• 55" transparent AMOLED display with 38% light transmissivity
• 1920 x 1080 Full HD resolution
• 120% NTSC color gamut
• Over 100,000:1 contrast ratio
• Sub-1ms response time, 120Hz frame rate
• Planar ERO-OLED with Corning Gorilla Glass
• Self-emitting pixels — no backlight required
• Landscape, portrait, ceiling (inverted), tabletop, and tiled orientations
• 90-degree electronics box for installation flexibility
• 4x HDMI and 1x DisplayPort video inputs
• LAN, RS-232, IR, and keypad control
• TAA compliant, fanless operation

Typical Applications

• Retail merchandising — product showcase and storefront displays
• Museum exhibits with see-through artifact display cases
• Award and trophy display cases
• Trade show and experiential marketing installations
• Corporate lobbies with architectural transparency features
• Entertainment venue feature displays and stage sets

Technical Specifications

Competitor Comparison

Frequently Asked Questions

What does 38% transmissivity mean in practical terms?

Transmissivity measures how much ambient light passes through the display. At 38%, the LO552 allows viewers to see objects behind the display clearly enough for most retail and exhibit applications. Objects with good illumination behind the panel will be plainly visible through the display, while content rendered on the OLED pixels appears crisp and high-contrast in front of that background.

Can the LO552 be used in a video wall array?

Yes. The LO552 supports tiled configurations, though a compatible external video wall processor is required for multi-panel content distribution and synchronization.

Is a backlight required for the OLED panel to function?

No. OLED displays are self-emitting — each pixel generates its own light. This eliminates the need for a backlight module entirely, which is fundamental to achieving transparency in the LO552.

What is the warranty on the LO552?

The Planar LO552 carries a 1-year warranty, which is shorter than Planar's standard 3-year warranty on LCD commercial displays. Buyers should factor this into total cost of ownership calculations for long-duration installations.

What mounting configurations are supported?

The LO552 supports landscape, portrait, ceiling-inverted, tabletop, and tiled mounting orientations. The 90-degree electronics box placement enables clean installations in all of these configurations without the electronics housing obstructing the transparent viewing area.