LG 55UM777H – 55-inch 4K Pro:Centric Hotel TV

Product Overview

The LG 55UM777H is a 55-inch 4K Pro:Centric hotel TV built for property-wide hospitality and commercial deployment. The UM777H series runs Pro:Centric Direct, LG's IP-based content management system, so AV integrators and IT teams configure guest interfaces and manage in-room TVs across an entire property from one platform. A slim 1.16-inch (29.7 mm) depth lets the display sit close to the wall in guest rooms and commercial meeting spaces, and HDR10 Pro with HLG support keeps 4K UHD content sharp. This commercial smart TV combines centralized management with the picture quality expected in modern hospitality interiors.

Product Description

The UM777H series is designed for hotels and commercial properties that need centralized control over many in-room TVs. Pro:Centric Direct provides editing tools for a customized guest interface and supports IP network-based remote management, including IoT in-room control and voice control through LG Natural Language Processing. Software-enabled Access Point (Soft AP) turns the TV into a guest Wi-Fi hotspot and supports Bridge Mode, so administrators monitor signal level and credentials per room. Pro:Idiom and Digital Rights Management protect premium content for broad HDTV deployment, while three HDMI 2.0 inputs (one with ARC) and an RF coaxial input cover both modern source devices and existing distribution systems. The product images in this listing show the front-facing display, the slim profile, and the rear connection panel. RS-232C control and dual Ethernet ports allow this 4K UHD commercial TV to connect to property management and room control systems.

Key Features

• Pro:Centric Direct CMS — LG's IP-based content management system lets staff edit guest interfaces and remotely manage in-room TVs across a property from a single platform.
• 4K UHD with HDR10 Pro — The 3840 x 2160 panel with HDR10 Pro and HLG support delivers detailed 4K content for guest and commercial viewing.
• Software-Enabled Access Point — Soft AP turns the TV into a guest Wi-Fi hotspot with Bridge Mode for administrator monitoring of signal level and credentials.
• Pro:Idiom and DRM — Built-in Pro:Idiom decryption and Digital Rights Management protect premium content for compliant hospitality distribution.
• IoT and Voice Control Ready — Pro:Centric Direct supports IoT-based in-room control and voice control through LG Natural Language Processing.
• Flexible Connectivity — Three HDMI 2.0 inputs (one with ARC), an RF coaxial input, dual RJ45 Ethernet, and RS-232C support both new sources and existing in-room distribution.
• Slim 29.7 mm Depth — A 1.16-inch profile keeps the display close to the wall in guest rooms and commercial meeting spaces.
• Built-In 20 W Stereo Audio — Two 20 W speakers provide room-filling sound without additional audio hardware for standard installations.

Typical Applications

• Commercial meeting space
• Multi-purpose room
• Government space
• House of worship

Browse comparable models in our hospitality TVs and set top boxes and LG commercial displays collections.

Technical Specifications

Frequently Asked Questions

What is Pro:Centric Direct and why does it matter for a property?
Pro:Centric Direct is LG's IP-based content management system. It lets staff build a custom guest interface and remotely manage configuration, channels, and settings across many in-room TVs from one platform, which reduces per-room setup time during commercial deployment.

How does the 55UM777H integrate with property management and AV systems?
The TV provides RS-232C control, dual RJ45 Ethernet, three HDMI 2.0 inputs, and an RF coaxial input, so it connects to IP and RF distribution, set top boxes, and room control or property management systems.

Does it support content protection for premium channels?
Yes. Built-in Pro:Idiom decryption and Digital Rights Management protect premium content, which supports compliant distribution of HDTV and other high-value content.

Can guests connect their own devices?
Software-enabled Access Point (Soft AP) turns the TV into a guest Wi-Fi hotspot and supports Bridge Mode, allowing administrators to manage in-room access point information such as signal level and passwords.

What warranty and support are available?
The display is covered by LG commercial warranty terms. Contact Creation Networks for current coverage details, volume pricing, and integration support for multi-room rollouts.