How far have Interactive Displays gone in AV technology, and what does it even mean?
The concept of interactivity, a crucial aspect of user experience, is often discussed within AV communities and on these pages as if it were a concrete technological solution. However, there is a lack of consensus on its precise definition beyond acknowledging the interaction between users and technology. Is interactivity truly present in all sectors, or is it simply an idealistic goal we have yet to achieve fully? Despite its frequent mention, do we still have a ways to go before interactivity becomes fully integrated in AV?
Jan Vanvaerenbergh, the hardware product manager at Crestron, explains that interactivity has a broad definition. It encompasses the connection between technologies and products and the interaction between people and technology in various spaces.
Interoperability is essential for the widespread adoption of interactivity in the AV industry. While there has been significant progress in the collaboration between IT and AV in recent years, the different systems still need to be fully integrated to make true interactivity a reality. This requires further advancements to ensure seamless connectivity between disparate systems.
Smart Data, of course, is key
As professionals in the AV industry and other stakeholders gain more knowledge about leveraging data and insights obtained from user interaction with interactive devices, the need for increased interactivity and related technologies will inevitably rise. As users expect more interactive solutions that enable smooth interaction, stakeholders will also seek the same.
“Without question, it will become ‘ever-present,’ says Meszaros. “It’s what users crave – it’s what we as humans gravitate towards.”