Bringing sound into hospitality spaces can feel intimidating, but it doesn’t have to be. With the right strategy—one that balances practical application with guest experience—audio integration can transform from a challenge into a winning opportunity. Rob Voorhees, CTS, CTP, DSCE, CTNS, Dante, BDM II and Technical Specialist at Exertis Almo, offers expert guidance on how to simplify the process. Let’s walk through some of his key tips and turn uncertainty into seamless success.
1. Understanding the Application and Customer’s Needs:
The first step in successful audio integration is understanding the application and your customer’s unique needs. Just as you would with any other project element, start by asking focused questions: Will they need microphones? Is there a requirement for amplifying live music, such as a piano or band? What type of sound system best fits the space? By clarifying these details early on, you remove the guesswork and replace the “scary unknown” with a clear path forward.
2. Creating a Roadmap:
One way to streamline the integration process is by building a clear roadmap that begins with the customer’s display or content source. From there, think about how the audio will be delivered—most often through speakers. Those speakers will need amplification, and in many cases, a DSP or mixer to manage control and fine-tune sound quality. By following this step-by-step approach, you create a straightforward path that not only simplifies the technical process but also builds confidence for both you and your customer, ensuring a seamless and enjoyable guest experience.
3. Selling Comfort and Confidence:
It’s important to remember that many integrators aren’t fully at ease with audio. That’s why the real value lies in selling comfort and confidence throughout the process. When you break the project into clear, manageable steps and define each component along the way, you not only make the task less intimidating—you also ensure your customers feel informed, supported, and positioned for success.
4. Knowing Your Resources:
A major step toward eliminating uncertainty and building confidence is knowing what resources are at your disposal. Many vendors provide online tools and training—Harman Pro Training, for instance, offers programs designed to strengthen your audio expertise. You can also take advantage of vendor-specific design tools to simplify planning. JBL’s Distributed System Design tool, for example, helps calculate the right number of speakers and amplifier wattage for a given space. And if you want reassurance that your sound system will stay feedback-free, the Exertis Almo PAG-NAG calculator has you covered.
5. Utilizing Creation Networks Support with Manufacturer Relationships:
Beyond training programs and design tools, our BDM team serves as your direct link to manufacturer partners. Whether you need technical support, system design guidance, product training, or access to demo programs, our BDMs are ready to help—and can connect you with manufacturers for deeper assistance, including building the perfect Bill of Materials (BOM). So if you ever feel unsure or face tough questions, remember: Exertis Almo and our partners are here to back you up. With the right resources in hand, successful audio integration is well within reach.
Ultimately, bringing sound into hospitality projects doesn’t have to feel overwhelming. By following a structured plan, using a clear step-by-step roadmap, and taking full advantage of vendor resources, you can approach audio integration with confidence—and deliver outstanding results for your customers every time.
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