{"product_id":"samsung-77-inch-oled-4k-qhdr-120hz-wifi-bixby-rs-232c-s90c","title":"Samsung QN77S90C – 77-Inch OLED 4K Smart TV (RS-232c)","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eThe Samsung 77-inch S90C OLED 4K television delivers large-format OLED display performance with RS-232c serial control for commercial AV integration in executive boardrooms, conference rooms, and premium commercial installations. Featuring a LaserSlim design, Quantum HDR OLED processing, Pantone Validated color, and the Neural Quantum Processor with 4K upscaling, the S90C provides the image accuracy and control system compatibility that AV integrators and systems designers require for managed commercial deployments.\u003c\/p\u003e\u003ch2\u003eProduct Description\u003c\/h2\u003e\u003cp\u003eThe S90C's OLED panel delivers per-pixel light control and inherent infinite contrast, producing black levels and color depth that LCD-based panels cannot replicate at equivalent price points. LaserSlim construction minimizes cabinet depth for near-flush wall mounting, which is particularly valued in executive boardroom installations where display hardware must integrate with architectural finishes and furniture sightlines. Pantone Validated factory calibration ensures brand-accurate color rendering for marketing content, design reviews, and branded presentations without requiring post-installation calibration hardware. The Neural Quantum Processor with 4K upscaling handles mixed-resolution source content from conferencing systems, presentation laptops, and media players. RS-232c serial control enables direct integration with Crestron, AMX, and Extron control systems for managed conference room and boardroom deployments. Dolby Atmos and Object Tracking Sound Lite deliver spatial audio for video conferencing content. Samsung Gaming Hub expands use to interactive content delivery in multi-purpose spaces. For 65-inch OLED displays with RS-232c suited to smaller boardrooms, see the \u003ca href=\"https:\/\/creationnetworks.net\"\u003eSamsung OLED lineup at Creation Networks\u003c\/a\u003e.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e77-Inch OLED 4K Panel\u003c\/strong\u003e — Per-pixel luminance control for infinite contrast and true black levels in executive conference and boardroom environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuantum HDR OLED\u003c\/strong\u003e — High dynamic range processing optimized for OLED panel characteristics with wide color volume and accurate highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaserSlim Design\u003c\/strong\u003e — Minimal cabinet depth for near-flush wall mounting, supporting clean architectural AV integration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePantone Validated Color\u003c\/strong\u003e — Factory color calibration for brand-accurate content rendering in marketing and design workflows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRS-232c Serial Control\u003c\/strong\u003e — Native serial port for direct Crestron, AMX, and Extron commercial automation integration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeural Quantum Processor with 4K Upscaling\u003c\/strong\u003e — AI-driven real-time upscaling for mixed-resolution AV source content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDolby Atmos Audio\u003c\/strong\u003e — Spatial audio for video conferencing and multimedia content without a separate speaker system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSamsung Knox Security\u003c\/strong\u003e — Enterprise firmware management for IT-administered commercial deployments.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTypical Applications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExecutive Boardroom\u003c\/strong\u003e — Large-format OLED display with RS-232c control for managed video conferencing and branded presentation environments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConference Room\u003c\/strong\u003e — Front-of-room display for collaborative sessions requiring OLED contrast performance and serial control integration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Meeting Space\u003c\/strong\u003e — Premium display for client-facing meeting environments where display quality reflects organizational standards.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cdiv style=\"overflow-x:auto;\"\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;background:#f5f5f5;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding:8px;border:1px solid #ddd;background:#f5f5f5;\"\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eModel\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eQN77S90CAFXZARBX\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eScreen Size\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e77 inches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eResolution\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e3840 x 2160 (4K)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003ePanel Technology\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eOLED, Quantum HDR OLED, LaserSlim\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eColor Certification\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003ePantone Validated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eRefresh Rate\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eProcessor\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eNeural Quantum with 4K Upscaling\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eAudio\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eDolby Atmos, Object Tracking Sound Lite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eConnectivity\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eWiFi, RS-232c, Bixby\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eSecurity\u003c\/td\u003e\n\u003ctd style=\"padding:8px;border:1px solid #ddd;\"\u003eSamsung Knox\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eDoes the S90C RBX include RS-232c for Crestron or AMX integration?\u003c\/h3\u003e\u003cp\u003eYes. The QN77S90CAFXZARBX includes RS-232c serial control, enabling direct integration with Crestron, AMX, Extron, and standard commercial AV automation systems.\u003c\/p\u003e\u003ch3\u003eIs OLED suitable for conference rooms with bright ambient lighting?\u003c\/h3\u003e\u003cp\u003eOLED delivers optimal performance in controlled or dim lighting environments. For conference rooms with high ambient lighting, Samsung's NeoQLED series with higher peak brightness is recommended. The S90C is best suited for boardrooms and rooms with dimmable lighting control.\u003c\/p\u003e\u003ch3\u003eWhat audio output options are available for AV system integration?\u003c\/h3\u003e\u003cp\u003eThe S90C supports HDMI ARC\/eARC for audio output to commercial receivers and DSP systems, as well as optical digital audio output compatible with standard commercial AV signal chains.\u003c\/p\u003e\u003ch3\u003eWhat warranty is included?\u003c\/h3\u003e\u003cp\u003eSamsung provides a standard one-year limited warranty. Samsung ProCare extended commercial coverage is available. Contact Creation Networks for enterprise warranty options.\u003c\/p\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":47780615422188,"sku":"QN77S90CAFXZARBX","price":3299.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/7982\/4364\/files\/qn77s90cafxza.jpg?v=1782275743","url":"https:\/\/creationnetworks.net\/products\/samsung-77-inch-oled-4k-qhdr-120hz-wifi-bixby-rs-232c-s90c","provider":"Creation Networks","version":"1.0","type":"link"}