{"product_id":"lg-65um777h0ugrbx","title":"LG 65UM777H0UGRBX – 65\" 4K UHD Pro:Centric Smart Slim Display","description":"\u003ch2\u003eProduct Overview\u003c\/h2\u003e\u003cp\u003eThe LG 65UM777H0UGRBX is a 65-inch 4K UHD Pro:Centric Smart hospitality display featuring a slim design profile and Pro:Centric Direct CMS, available as a factory-refurbished unit. Running on the WebOS platform with integrated Pro:Idiom DRM, this commercial-grade display supports IP-based remote management and interactive guest services for hotel and lodging deployments. Pro:Centric Direct provides an intuitive set of editing tools for service configuration and network-based remote management, reducing the operational overhead of running a large property TV fleet.\u003c\/p\u003e\u003ch2\u003eProduct Description\u003c\/h2\u003e\u003cp\u003eDelivering 4K UHD resolution at 3,840 x 2,160 pixels across a 65-inch slim-design panel, the 65UM777H0UGRBX combines high-quality picture performance with the full LG hospitality management platform. The slim form factor reduces panel depth for a cleaner wall-mounted appearance in upscale guest rooms, suites, and premium hospitality spaces.\u003c\/p\u003e\u003cp\u003ePro:Centric Direct is LG's hospitality content management solution designed for straightforward deployment and operation. It provides easy-to-use editing tools that allow property staff to configure interactive menus, digital signage, and welcome content without requiring extensive technical expertise. IP network-based remote management enables administrators to control all displays on the property from a central interface. Pro:Idiom DRM enables compliant delivery of encrypted premium content from certified hospitality providers. The RBX designation indicates this is a factory-refurbished unit, offering the complete LG hospitality feature set at a reduced acquisition cost for budget-conscious hotel operators or renovation projects.\u003c\/p\u003e\u003cdiv style=\"overflow-x:auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eFeature\u003c\/th\u003e\n\u003cth\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K UHD (3,840 x 2,160)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003eWebOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCMS\u003c\/td\u003e\n\u003ctd\u003ePro:Centric Direct\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDRM\u003c\/td\u003e\n\u003ctd\u003ePro:Idiom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eSlim\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCondition\u003c\/td\u003e\n\u003ctd\u003eFactory Refurbished (RBX)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K UHD Resolution (3,840 x 2,160)\u003c\/strong\u003e — Full 4K resolution on a 65-inch panel delivers detailed, sharp imagery appropriate for premium hotel guest rooms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro:Centric Direct CMS\u003c\/strong\u003e — Hospitality content management solution with intuitive editing tools for service configuration and IP network-based remote management.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWebOS Platform\u003c\/strong\u003e — Responsive smart TV operating environment supporting both guest-facing applications and hospitality management functions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro:Idiom DRM\u003c\/strong\u003e — Integrated conditional access decryption for compliant delivery of encrypted premium hospitality programming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSlim Display Design\u003c\/strong\u003e — Reduced panel depth provides a cleaner, more refined appearance when wall-mounted in premium hotel rooms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFactory Refurbished\u003c\/strong\u003e — Inspected and restored to operational standards, delivering full LG hospitality capabilities at a lower acquisition cost.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTypical Applications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eHotel guest room renovation projects with budget optimization requirements\u003c\/li\u003e\n\u003cli\u003eFull-service and upscale properties seeking slim-profile displays with full CMS support\u003c\/li\u003e\n\u003cli\u003eProperties deploying Pro:Centric Direct for simplified hospitality TV management\u003c\/li\u003e\n\u003cli\u003eHotels with encrypted premium content distribution requiring Pro:Idiom DRM\u003c\/li\u003e\n\u003cli\u003eLarge-scale refurbished TV rollouts for cost-effective fleet deployment\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003cdiv style=\"overflow-x:auto\"\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU\u003c\/td\u003e\n\u003ctd\u003e65UM777H0UGRBX\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreen Size\u003c\/td\u003e\n\u003ctd\u003e65 inches\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResolution\u003c\/td\u003e\n\u003ctd\u003e4K UHD — 3,840 x 2,160\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart Platform\u003c\/td\u003e\n\u003ctd\u003eWebOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCMS Platform\u003c\/td\u003e\n\u003ctd\u003ePro:Centric Direct\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDRM\u003c\/td\u003e\n\u003ctd\u003ePro:Idiom\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eSlim\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCondition\u003c\/td\u003e\n\u003ctd\u003eFactory Refurbished\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCategory\u003c\/td\u003e\n\u003ctd\u003eHospitality TV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cdl\u003e\n\u003cdt\u003e\u003cstrong\u003eWhat is the difference between Pro:Centric Direct and Pro:Centric Smart?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003ePro:Centric Direct is designed for simpler deployments with intuitive editing tools that do not require deep technical expertise, making it easier for hotel staff to configure and manage. Pro:Centric Smart offers a broader feature set with more advanced integration capabilities. Both support IP-based remote management.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eWhat does the RBX designation mean on this SKU?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eRBX indicates this is a factory-refurbished unit that has been inspected, tested, and restored to operational standards. It carries the same core hospitality features as the new model at a reduced price point.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eDoes this refurbished unit include Pro:Idiom for DIRECTV compatibility?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eYes. Pro:Idiom DRM is integrated into this unit, enabling compliant reception of DIRECTV and other encrypted hospitality content regardless of the refurbished condition.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eIs Pro:Centric Direct easy to configure for non-technical hotel staff?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eYes. Pro:Centric Direct is specifically designed with easy-to-use editing tools to allow hotel operators and staff to manage TV content and settings without requiring IT expertise.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eWhat warranty applies to the refurbished unit?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eRefurbished LG commercial displays typically carry a limited warranty. Contact Creation Networks for the specific warranty terms and available service plans for this RBX SKU.\u003c\/dd\u003e\n\u003cdt\u003e\u003cstrong\u003eCan this slim display be wall-mounted in standard hotel room configurations?\u003c\/strong\u003e\u003c\/dt\u003e\n\u003cdd\u003eYes. The slim design is intended for wall-mounted installations. Refer to the product documentation for VESA mount pattern specifications.\u003c\/dd\u003e\n\u003c\/dl\u003e","brand":"LG Electronics","offers":[{"title":"Default Title","offer_id":47780616143084,"sku":"65UM777H0UGRBX","price":1234.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/7982\/4364\/files\/65um777h0ug.jpg?v=1782259361","url":"https:\/\/creationnetworks.net\/products\/lg-65um777h0ugrbx","provider":"Creation Networks","version":"1.0","type":"link"}